Global digital agency DEPT® has launched WEB3/DEPT® to support the fastest growing segment of its business. Responsible for 5% of DEPT® revenue this year, the 300-strong team will help clients experiment with blockchain technology, create immersive metaverse experiences, and offer multi-layered strategies for launching NFTs.

“Web3 and the metaverse are the two transformative technology evolutions of the next decade,” said Isabel Perry, Vice President of WEB3/DEPT®. “But it’s hard for CMOs and CIOs to figure out where to start. Over the last two years, we have helped so many brands redefine the way they interact with their customers that we feel it is time to combine all this experience and knowledge under the banner of WEB3/DEPT®.”

The team has worked on over 60 Web3-focused projects, including industry-first and award-winning work for brands like H&M, Tomorrowland, SPIN, Eurovision, Sprite (along with Marvel), and Dubai World Expo, as well as Web3 natives including HAPE, Circle, Decuencia, Yuga Labs and Circle of Merit.

DEPT®’s Web3 experience is built on a strong technology focus and dates back to 2015, when he helped build the first crypto bank with Circle. Since then, the agency has gained experience in blockchain applications and marketplaces, including creating Algomart, the world’s first open source solution based on Algorand’s sustainable blockchain to launch an NFT marketplace.

DEPT® is also responsible for a number of immersive experiences across the web, AR/VR/XR, gaming, and the metaverse, including:

• A $100 million Metaverse R&D center in Melbourne for Thai media giant T&B Media Global as part of the company’s ambitious $420 million plan to develop Translucia, an immersive metaverse experience for global technology users.

• A unique Web3 experience for fashion brand H&Mbeyond that turned its showroom into an immersive virtual experience.

• The first NFT digital fashion online store for HYPEWEAR by ABOUT YOU.

• The award-winning Cookie Monster AR game within the Sesame Street Yourself app where kids collect ingredients from their physical environment to help Cookie Monster cook a batch of cookies.

• An interactive AI trading card experience for eBay at Comic-Con 2022.

• The world’s first real-life gaming experience was played live on Twitch to build excitement around the Amazon Prime Video premiere of NO REGRET.

“Web3 feels a bit like mobile in 2006: it’s still in its infancy but it’s sure to have an impact for everyone, everywhere,” said Dimi Albers, CEO of DEPT®. “We want to lead the change and help our customers navigate these transformative technologies over the next decade. We believe that the combination of our strong intellectual property, track record of delivering over 60 web3 projects, and our diverse mix of engineers, creatives, and strategists who “get” the web3 vision sets us apart, along with our ambitious R&D plans in EMEA, United States and Asia Pacific”.

WEB3/DEPT® will make it easy for clients to leverage the agency’s expertise in Web3 business transformation, blockchain technologies, immersive web experiences, AR, VR, gaming and the metaverse, as well as proprietary solutions for blockchain, webGL , pixel streaming and blockchain education. The team will also introduce a new Web3 Labs platform to help both customers and employees better understand web3 fundamentals, including the difference between crypto currencies and crypto technology, why decentralized technology is here to stay, and the bases on wallets, NFT, DAO, markets, stablecoins, etc.