Facebook celebrated its 19th birthday in October. Since his birth in 2003, many things have changed. Many argue that these changes have been for the worse. Meta, its newly rebranded entity, has seen negative headlines piling up recently about its shifting focus to the metaverse. Poor financial results worry investors, and with net profits down 52% annually, many question Zuckerberg’s persistence in building the virtual world.

Understand the audience, create the future

Despite the rejection, Zuckerberg is not giving up on his vision of the metaverse. And the countless industry examples of other companies creating virtual experiences, such as Microsoft, Louis Vuitton and Nike, show that others are interested in experimenting in the space. So how can companies build a metaverse that…