Earn Alliance, a community gaming platform, announced the close of its initial $4.75 million fundraiser to connect game developers with genuine fans and gamers around the world through a focus on fun versus crypto-speculation. The alpha version of the Earn Alliance platform will be released on December 15 of this year. This round was co-led by CoinFund and Fabric Ventures with participation from Blockchain Coinvestors, Animoca Brands, Stake Capital, Athena Ventures, NLS Ventures, MAD World Ventures, Guild Alliance, and various angel investors.

The web3 gaming industry is still in its infancy. Currently, the industry is heavily focused on tokenomics over player enjoyment, resulting in less acceptance of web3 gaming. Earn Alliance has identified several challenges limiting web3 gaming, pledging to partner with gaming communities and developers to reshape the industry’s focus back to fun, while continuing to explore innovative tokenomics.

“We are dedicated to opening up opportunities for gamers on web3, which is very important to me as I discovered my passion for engineering and entrepreneurship through online IRC communities when the Internet itself was complex and lacking in adoption. massive in 1999. Similarly, we recognize that the web3 gaming industry is just getting started, involving highly experimental tokenomics and entrepreneurs exploring the challenge of building network effects. I believe the next step is mass adoption by lessening the friction of using crypto assets for gamers,” said Joseph Cooper, founder and CEO of Earn Alliance. “That’s why we’re launching a web3 game discovery platform for gamers instead of merchants. Our content will focus on the real fun that web3 games offer instead of speculating on their economics to help traditional gamers get on board with web3. It is very exciting to see the opportunities that lie ahead.”

On December 15, Earn Alliance will launch a community platform with tools and features that will empower gamers and game developers. These include:

• A highly curated list showcasing web3 games for their entertainment value rather than NFT price trends or blockchain utilities.
• An intelligent news feed of thousands of games that can be filtered by genre, market, blockchain, publisher, etc., allowing for a better understanding of the latest trends.
• A soul-bound badge and quest system that helps players integrate into in-game communities. Badges also incentivize game discovery and introduce gamified quests to buy time for game developers to experiment with features that excite and retain their communities.
• Over 300 community-generated reviews, speculations, and in-depth analysis articles.

Alex Felix, CoinFund Managing Partner, added: “Supporting companies like the Earn Alliance allows CoinFund to play an integral role in the secure adoption of web3 gaming assets. It’s exciting to have the opportunity to work with a company that focuses on one of the most important and often overlooked aspects of web3 gaming: FUN!”

Ian Emerson, Associate at Fabric, added: “Billions have been invested in web3 games and thousands of games are expected to be released in the coming years. Game developers will need to rely on frictionless adoption for all, and gaming communities will need agile access to game marketplaces and automation to use assets at scale. Profits include identity, achievement, discovery, content, payments, asset utilization, distribution, and leasing/liquidity. This is an opportunity for someone to build tools that can facilitate orders of magnitude more transactions than we’ve seen to date. We believe that Coop and the Earn Alliance team, with multiple successful outings in cloud tools, mobile gaming, and web3 infrastructure experience, are the perfect candidates to tackle this. Their traction to date with 20+ guilds and 500k+ assets validates this belief.”

About Win Alliance
Founded by Joseph “Coop” Cooper in 2022, the Hong Kong-based Earn Alliance exists to help guide players, communities and games as they explore this exciting future through the use of online social communities. We understand that the complexities of the blockchain industry can discourage people from exploring opportunities within the space. We want to dissolve those barriers by using community, education, and fun to help others unlock their potential.
Coop is a serial entrepreneur with two outlets in cloud tools and mobile gaming at Square (Block) and Poker Stars (Flutter) respectively. The leadership team consists of talent from 100x (Bitmex), Blizzard, Binance, Huobi, Sandbox VR, and Bethesda.
For more information, visit the Earn Alliance website, join their community discord, or follow them on twitter.

About Coin Fund
CoinFund is a crypto and web3 focused investment firm and registered investment advisor founded in 2015, with the goal of shaping the global transition to web3. The company invests in risk and liquid opportunities within the blockchain sector with a focus on digital assets, decentralization technologies and key enabling infrastructure. The CoinFund team has studied and supported the development of the blockchain space since the inception of the first decentralized networks, and comes from diverse backgrounds in investing, engineering, law, and decentralized protocols.
For more information, visit their website at coinfund.io