Fiat has released technology that delivers an end-to-end, real-time, real-person sales experience across the metaverse.

“It is a magical experience: an immersive human-powered journey into the world of Fiat. Simple and easy to use, pursuing the idea of ​​technology in an easy and accessible way for everyone, thanks to its technology”, said Olivier Francois, CEO of Fiat and CMO of Global Stellantis.

You can now buy a New 500 La Prima de Bocelli from the comfort of your home. By the first half of 2023, customers will be able to explore a variety of models in the Metaverse Store. Accordingly, starting in Italy, our revolutionary customer journey will be available in other markets.

Fiat Metaverse Store has been developed in collaboration with Touchcast and Microsoft. It is not like this…