iHeartMedia hopes to leverage its significant existing audiences to expand its virtual presence in the metaverse. The media giant literally promises a “whole new world of enhanced engagement” through interactive performances and immersive games.

The metaverse has been described as an online digital world where people can interact with different brands and experiences. Exactly what that world will one day become is still being unraveled. But today, the metaverse can be described as the “hypothetical virtual world enhanced by virtual reality and augmented reality,” said one industry observer.

“Think of the metaverse as a collection of three-dimensional worlds fused together for the purpose of connecting with a broader audience.”

There are skeptics who worry that the term is…