Diving Summary:

• McCormick is reaching the metaverse with a Decentraland activation, House of Flavor by McCormick, according to a press release. The experience will launch on December 13 and was announced alongside the brand’s inaugural flavor of the year, Vietnamese x Cajun Style Seasoning.
• Decentraland users will be able to explore Vietnamese and Cajun-style recipes, win one of three limited-time wearables, and interact with the chefs who inspired the seasoning’s new flavor. McCormick also hosted an in-person activation on December 7 in New York with Smashburger.
• The news follows the release of McCormick’s 23rd Annual Flavor Forecast, which highlights trends in food preparation such as flavored fats, everyday French and beyond heat.

Diving…