Swiss luxury watchmaker Hublot has made its metaverse debut. The LVMH-owned brand has unveiled its ‘Hublot Loves Football Metaverse Stadium’ to celebrate the 2022 FIFA World Cup in Qatar, which it sponsors as Official Timekeeper.

The virtual arena, in the photorealistic espacial.io metaverse, has been designed by architecture studio MEIS, behind real-life sports and entertainment venues such as Crypto.com Stadium, Everton FC and Roma Stadiums. It is inspired by the silhouette of Hublot’s recently released Big Bang electronic watch and is the largest place built in the space metaverse to date.

The stadium, with a capacity for 90,000 spectators, is equipped with a concourse equivalent to one kilometer in length and a multimedia wall that shows…