Infinity Reality announced that it has partnered with Warner Bros. Discovery Sports to bring metaverse experiences to fans for a major track cycling event.

Infinite Reality will provide this metaverse-like experience for the UCI Track Champions League, a new racing series where cyclists race around a velodrome track for an entire season of events. Event organizers say they hope to reinvent what track cycling can be in terms of excitement and accessibility.

“We are the Official Metaverse/Web3 Immersive Experiences Partner of Warner Bros. Discovery Sports,” said Hope Frank, director of marketing for Infinite…