quick shot:

• Myco has partnered with The Bridge to accelerate its expansion strategy in Asia.
• The web3 platform offers video streaming and distribution services tailored to the “watch to win” economy.
• The company is tapping into The Bridge’s huge Asian portfolio of partners from China, Taiwan, South Korea, Japan, Thailand, Malaysia and Singapore.

Myco has announced a partnership with The Bridge to accelerate its expansion into Asia. The web3 video streaming and distribution platform is tapping into the burgeoning “watch to win” segment of the crypto industry, amid the rapid adoption of play-to-win and play-win in the web3 gaming category.

The deal was signed by Myco’s chief content officer, Phil McKenzie, and The Bridge’s CEO, Amanda Groom, according to Deadline.

It also comes at a time when Myco is looking at the Asian market to expand. Asia, especially Southeast Asia, South Korea and Japan, have been leading the adoption of web3 and tokenomics in mainstream services.

Asia is also one of the major film and television markets with a large portfolio of anime titles adopted from game franchises. The Bridge has pounced through c-production partnerships with companies in China, Taiwan, South Korea, Japan, Thailand, Malaysia and Singapore to develop international film and television content.

Commenting on the partnership, Amanda Groom, CEO of The Bridge, said: “Myco’s significant investment in Asian content development reveals the company’s commitment to The Bridge’s role in content development across Asia and in the stimulation of the two-way flow of content from and to Asia to the international market”.

According to Groom, the partnership will have a major impact on “the growth of creativity throughout the Asian region.”

As one of the leading markets for web3 adoption, Asia presents an exciting opportunity for the “watch to win” industry. Including India and China, content accounts for more than half of the world’s population, with an internet penetration rate of 67.4% as of 2022 according to Statista.

Phil McKenzie Myco CCO said the association will play a crucial role in his company’s bid to create content and engage more viewers in the region.

“We look forward to discovering and empowering Southeast Asian stories and creators through our web3 content ecosystem and distributing finished productions using our innovative watch2earn platform.”

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