Laura Mercier now offers a highly interactive metaverse shopping experience as the cosmetics brand is opening World of Beauty, its first virtually experiential e-commerce presence.

Working with the Obsess metaverse platform, Laura Mercier is using web-based virtual reality (VR) and augmented reality (AR) to deliver a 360 degree, 3D, and HD quality metaverse experience.

The World of Beauty features three interactive virtual rooms, all designed with the brand’s Parisian aesthetic in mind. The virtual store introduces shoppers with a narration from founder Laura Mercier, sharing background on her career and her brand.

The first room offers an introduction to the Laura Mercier “Flawless Face” technique of cosmetic application, taking shoppers through…