The CFDA is bringing some of the biggest names in fashion to Web3. On the occasion of its 60th anniversary, the organization has partnered with metaverse platforms Brand New Vision and The Sandbox to transform the work of seven renowned American designers into NFT.

“The CFDA project is the ideal opportunity for BNV to work with and guide a variety of designers and stakeholders on this journey,” said Richard Hobbs, founder and CEO of Brand New Vision. daily jing. “BNV has always presented itself as a pioneering fashion company… We are able to speak the same language while understanding and managing the expectations of brands and creatives seeking to enter this new world.”

Carolina Herrera’s Wes Gordon, Coach, DVF, Michael Kors, Tommy Hilfiger, Vivienne Tam and Willy Chavarria are leveraging their digital efforts as part of the initiative. Every big-name fashion house is ready to launch their own branded non-expendable products, with extra special perks added. For example, owners of the Vivienne Tam token, which features motifs from the prolific NFT Bored Ape Yacht Club collective, will also receive a front row seat to Tam’s next show, plus behind-the-scenes access, meet-and-greet privileges and the opportunity to participate in the design process of the brand’s next collection.

“Vivienne Tam harnesses the label’s signature qipao design with a Web3 twist to explore and inspire possibilities in the metaverse,” Tam announced on Instagram. “The dress takes the form of a very traditional Chinese garment that shows its heritage, to unite the past, present and future in a single design.”

Vivienne Tam puts a Web3 twist on her signature qipao. Photo: Vivienne Tam

Vivienne Tam isn’t the only fashion label using the project as an opportunity to reimagine its heritage for the metaverse. Diane von Furstenberg (DVF) brings its timeless prints and silhouettes into the digital realm in the form of its iconic wrap dress, which celebrates the brand’s DNA of mixing bold prints and colours. The DVF token will start with an initial offering of $25,000.

Metaverse darling Tommy Hilfiger, who has made full use of the virtual space this year, will also be giving his NFT owners an all-expenses-paid tour of his next storefront, along with a selection of exclusive merchandise. Meanwhile, Coach will be giving away its token holders two tickets to a special Coach Holiday event at Rockefeller Center, plus a tour of the Coach archives and a Coach ReLoved bag (valued up to $650).

The Brand New Vision team was at the center of the collaboration. The platform appointed its leading 3D artists to work alongside the fashion houses, using Web3 technology along the way to bring to life the concepts imagined by the designers. The result? Each experimental NFT is their own cultivation of distinctive house codes and pioneering technology, bringing something completely unique to the fashion landscape.

Michael Kors (left) and willy chavarria (right) creating NFTs for CFDA’s 60th anniversary. Courtesy photo

The collaborative project will also house a digital metaverse exhibit, where guests can explore the CFDA’s archives and its long history in fashion. “Shaping the Shades of American Design” opens simultaneously in the sandboxfeaturing 60 looks from CFDA’s six decades, curated by fashion historian Darnell-Jamal Lisby.

The five-issue retrospective presents a series of works reimagined for the digital sphere; this includes Dapper Dan’s custom 1980 design for Hip-Hop icons Eric B & Rakim, as well as pieces from Thom Browne’s Spring 2020 collection and a quintessential grunge look by Marc Jacobs, taken from the Perry Ellis Spring showcase. 1993.

CFDA’s foray into Web3 is also the first of its kind on this scale. Over the years, the organization has been recognized as a pioneering institution in fashion. His latest campaign, which highlights the vast power and possibilities of NFTs, shows why.

The CFDA’s efforts will no doubt propel the industry to new technological heights and encourage more members of the fashion community to jump on board and invest in the space, something Hobbs believes is on the horizon for 2023.

“Bridging unique virtual fashion ensembles with even greater digital utility potential in the future, plus amazing real-world experiences, should help bring more fashion fans and interest groups into the world of fashion. digital”.

NFTs will also be available for purchase directly through BNV at CFDA.bnv.me, with all proceeds benefiting the CFDA Foundation.