Source: news.google.com
Immersive virtual experience celebrates the world of Laura Mercier
NEW YORK, December 5, 2022 /PRNewswire/ — Laura Mercier enters the metaverse. Founded by a world-renowned makeup artist and Flawless Face pioneer, Laura Mercier has partnered with industry-leading experiential e-commerce platform Obsess to launch her first online store, World of Beauty, now live.
The World of Laura Mercier is the brand’s first step towards a virtually experiential e-commerce presence, offering an immersive and interactive online shopping experience. According to Obsess, one in four consumers has purchased in an online store, and 70% of them made a purchase while shopping1.
“This is an exciting time for our consumers to explore Laura Mercier through a new digitized lens, which…
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