Amsterdam, The Netherlands, December 5, 2022, Chainwire — Pioneering company The Fabricant has launched its groundbreaking digital fashion storytelling project Wholeland, with a trailer that sets the stage for a provocative world bridging digital couture, mythology and the rave scene.

The ambitious move is designed to raise the bar for the broader digital fashion industry and lead a shift in focus from the bear market to building Web3 experiences that create long-term, high-value engagement.

Digital fashion player OG is famous for its world-leading craftsmanship, gaining global prominence when it was founded as the world’s first digital fashion house in 2018. It sold the first digital garment on the blockchain for 54 ETH in 2019 ($9,500 in time). Notable collaborations with physical brands like Off-White, Adidas and World of Women helped raise $14 million in Serie A funding in April of this year.

Wholeland is described as a digital fashion story and a visually rich journey of self-discovery that unfolds over 7 chapters. Each chapter includes digital couture, AR wearables, co-creation, fashion shows, metaverse gatherings Y air drops

Access to Wholeland can only be gained by minting one of The Fabricant’s AR face pieces, called XXories, which acts as a key to a larger experience.

Anyone can apply to Join the waiting list to mint an XXorie via The Fabricant website.

The WHOLELAND concept asks participants to fearlessly express all that they are through digital fashion, exploring parts of their identity that they may not share in the physical world.

Fans of digital fashion will see the story unfold as they progress through the different chapters, with the ability to take advantage of various benefits as they go.

The opening chapter of Wholeland has multiple points of interaction for the participants:

• The XXories, 7 bold digital facewear that elevate virtual self-expression and act as the key to the experience
• The Kappers: headpieces that blend historic Dutch styling with a contemporary club aesthetic, ready for co-creation
• The Looks, Haute Couture garments that invite an intrepid digital fashion expression
• Secret Drops and innovative collaborations with the best digital artists and innovative brands
• And ultimately, the Wholeland metaverse: an immersive digital fashion world of highly crafted visual storytelling.

It all starts with the XXorías mint in February, so join the waiting list to access the most innovative fashion experience on Web3.

About the manufacturer

thefabricant.com | @thefabricant | @the_fab_ric_ant | discord.gg/themaker

The Fabricant is a digital-only couture house that unites fashion with technology to redefine craft for the virtual space. It was founded in 2018 with a desire to sabotage the cultural complacency of the fashion world and reimagine what fashion could be as a completely non-physical experience. Through its co-creation platform, it is leading a digital fashion revolution that puts creators first and is committed to building a sustainable and equitable fashion industry where everyone thrives.

Contact

Theo Lasserre
the manufacturer
[email protected]

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