The UK-based gaming brand and service provider have just signed an exciting partnership with an up-and-coming Web3 investment firm, Hive Mind Capital.

This comes at a time when web3 is making serious moves on the professional esports scene. Projects like Axie Infinity have held their own contests around the world. The esports industry is worth over a billion dollars right now, so it makes sense for web3 gaming to bridge the gap.

Recent Fnatic Collaboration

Prior to this, Fnatic was known for its links to renowned brands and companies. Whether on web2 or web3, Fnatic is supported by the likes of BMW, Asos, L’Oreal, and even the online cryptocurrency and digital asset exchange, Crypto.com.

Hivemind Capital is a new venture capital firm, founded in 2021 by former CitiBank executive Matt Zhang. Joining forces with Fnatic has been done to “enable digital asset ownership and turnkey solutions for new games to build strong economies.”

Others joined the funding, including Polygon, Presto Labs, GuildFi, IndiGG, Paribu Ventures, Trinito, and WW Ventures. This is not surprising, as Fnatic as a brand has been fermented in the esports industry. Their teams cross paths across 8 different titles, including Call of Duty and League of Legends, with over 80 players representing Fnatic.

Image Credit | Esports Insider

“Partnering with Hivemind represents a big step for us towards a world where every player owns their digital assets and most games have an app store-like developer-user ecosystem that is transparent, thriving and empowers millions of players. of players make a living from gambling.” – Fnatic CEO Sam Matthews.

As the communities behind games and games grow, the power of Web3 becomes more and more necessary within this. fnatic are one of the leading brands in the gaming industry therefore, their role in the mass integration of games is a pivotal moment for advancement and growth.

With the help of Hivemind’s capital pool and the masterminds that govern both respective parties, the future is bright for gaming. Now is the time to take control of digital property as we have seen through the blockchain.

Fnatic’s history with Web3

While securing a spot with Hivemind, Fnatic managed to partner with the world-renowned cryptocurrency exchange, Crypto.com. In the midst of the cryptocurrency and NFT trading boom last year, their partnership was announced.

Crypto.com is a huge exchange used by millions of people around the world and with this collaboration, they entitle their brand name on Fnatic t-shirts. His team plays in many different competitions on a professional scale, which makes this great marketing for both of them.

The association was signed for a 5-year contract and got Fnatic $15 million to promote their web3 ventures and brand expansion.

Guild of Guardians, a popular NFT RPG mobile game built on the blockchain, has also partnered with Fnatic and a list of other high-caliber esports teams.

Fnatic is changing perceptions on Web3

While the advancement of blockchain gaming is at the forefront of Fnatics’ partnerships with Hivemind and Crypto.com, there are other motivations for the Fnatic team.

Their deal also furthers cryptocurrency and NFT education for those looking to get a foot in the door. Many are put off by web3 due to the lack of education that is present at the surface level. Considering the general misinformation from the mainstream media being projected onto the general population, many are quick to pass judgment on it without giving it much thought.

With a brand like Fnatic having millions of fans around the world, this opens more doors for the mass adoption of web3 not only within gaming, but also in the broader landscape that is the entertainment industry.

What do we want to see next from Fnatic?

For us the next steps are pretty clear for Fnatic and his foray into the blockchain. Promote your educational services to your audience and try to get them involved in cryptocurrency-related topics.

It has already been noticed that 44% of people do not want to delve into crypto gaming because of the chances of losing and not really knowing what it is.

Hopefully these figures can be reduced in the coming months. Also, a clear and concise breakdown of Fnatic’s timeline with Hivemind Capital would also be great so we know what’s to come from this collaboration.

Whatever happens, we’ll make sure to keep you up to date. In the meantime, happy gaming and be sure to check out Fnatic if you don’t already know them!