For years, Pepsi has been driving a culture of ‘SWAG’, which the brand says has encouraged young people to have fearless self-confidence. Furthermore, according to Saumya Rathor, Category Head of Pepsi Cola, PepsiCo India, Pepsi has always been at the forefront of cultural evolution as a brand, be it in India or globally.

Rathor then went on to state that his NFT collection is for the younger generation who are fascinated with technology.

“Our effort is to transform our communications to align with the evolving youth. Inspired by the Pepsi Black brand philosophy, the NFT collection is an ode to the younger generation that is deeply rooted in…