Fiat, an automotive brand owned by Stellantis, has launched its first metaverse-based store, which the company claims is the first showroom of its kind. The experience, which was developed with technology provided by Touchcast and Microsoft, aims to make the virtual car check-up process more interactive.

Fiat presents a store based on metaverse

Fiat, an automotive brand owned by one of the world’s top ten automakers, Stellantis, has launched its first virtual metaverse store. The company will allow customers to try out the experience they will have inside and outside of one of its models, Bocelli’s New 500 La Prima, through a virtual simulation of the model.

The showroom will allow users to review the car through a 360-degree view of the car model and test the systems…