Imagine the moment you arrive at a theater to attend a concert, a talk or a play. Anticipation builds as you walk through the warmly lit entrance, ticket in hand. You head upstairs and the doors open to reveal the grand scale of the space, the murmuring audience, and the illuminated stage. As you find your seat, the lights dim, the curtains part, and the opening music increases. The show is about to start.

Events are defined by their rituals, their sense of mounting emotion, and narrative progression. From the moment you approach the entrance until the final applause dies down, a…