Source: news.google.com
There is still debate about what the metaverse actually is. We have a long way to go towards its practical reality.
In the past year, the amount of media attention on “the metaverse” has been intense, and it looks set to continue as we grapple with what to some is the future of the Internet or a concept that is doomed to fail.
The central question for many digital and marketing teams is whether they need to act now: do they start planning for a future in which the metaverse is a central place where we interact with brands, write it all off as Zuckerberg-driven hogwash, or do they play a game of “wait and see?”
Cynicism, hope of the digital customer experience space
Privately, many people I speak to in the digital customer experience space are cynical about the prospects of…
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