ecommerce marketplace flipkart has partnered with the web3 firm Polygon establish a blockchain e-commerce center of excellence that will investigate web3 and metaverse use cases.

Flipkart also previously partnered with the Ethereum scaling protocol for Flipverse, its interactive virtual shopping platform in the metaverse, ahead of its flagship festival season sale recently.

This latest partnership, according to Polygon co-founder Sandeep Nailwal, “will pioneer research and development at the intersection of web3 and experiential commerce.”

In a statement issued by the company, Jeyandran Venugopal, Flipkart’s director of product and technology, said that “the online marketplace will seek to leverage Polygon’s expertise and experience to successfully onboard users, not just the proposition of value of web3 or Metaverse commerce but also web3 in general.”

The history of decryption is awaiting an official comment from Flipkart on the location of the proposed CoE and its estimated time of completion.

Flipkart’s previous web3 and metaverse companies include Flipkart Labs, a web3 innovation wing, and FireDrops, an NFT platform, in addition to Flipverse.

Flipverse will allow access to brands, digital collectibles and supercurrencies, according to a company statement. Brands like Puma, Noise and Nivea will be part of the Flipverse.

“We see the blockchain e-commerce center of excellence as a driver for the evolution of e-commerce in the coming years,” Sandeep said.