Lee Soo-man, founder and chief producer of SM Entertainment, speaks at the World Travel and Tourism Council Global Summit 2022 in Riyadh on November 30. [SM ENTERTAINMENT]

Lee Soo-man, founder and chairman of K-pop powerhouse SM Entertainment, has proposed building “a metaverse museum” as part of Saudi Arabia’s ongoing Diriyah Gate Project, the agency said on Friday.

Lee made the comment during an appearance at the 2022 World Travel and Tourism Council Global Summit in Riyadh as a keynote speaker on Wednesday.

“The construction of the city of the future will be centered on…