Source: news.google.com
Timex, the best-selling watch in the United States, has partnered with the Bored Ape Yacht Club (BAYC) to launch a limited-edition collection of non-fungible fictitious (NFT) tokens.
The Web3 project will offer a world first of phygital products for real and virtual world use for Bored Ape and Mutant Ape owners.
A photo of Timex’s Bored Ape Yacht Club (BAYC) phygital watch collaboration. PHOTO: Timex/Yuga Labs
Timex Luxury Watches will offer veteran BAYC members a fully hand-assembled Timex Waterbury Classic model watch for more than 30,000 apes in 17 custom attributes.
The Middlebury, Connecticut-based firm will issue 500 NFT watches and digital cufflinks for the phygital project, with the watches to be delivered in the second quarter (Q2) of 2023.
Josh Ong, CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle, and Zeneca, some of BAYC’s longtime NFT holders, have consulted the ‘Timex Goes Ape’ phygital project.
Web3 strategist, marketer and full developer Daz3D has also partnered with the initiative. The Draper, Utah-based firm has built one of the world’s largest 3D platforms for millions of global Web3 artists.
The company previously joined Web3’s marketing initiatives with Nike (formerly RTFKT), Atari, Coca-Cola, Warner Brothers, Champion, Este Lauder, Coinbase, Ledger, and many others.
Comments on Bored Ape-Timex Collaboration
Shari Fabiani, Senior Vice President of Global Marketing and Creative Services Timex GroupHe said Timex had taken advantage of Web3 technologies by “keeping creativity and community at the forefront.”
She continued,
“In partnership with the BAYC community, we are redefining and pushing the boundaries of physical, virtual and now phygital products.”
Josh Ong added,
“From customizing the digital collectible and unboxing the physical watch to flexing at Ape Fest, these incredible watches will delight Ape owners and keep them guessing for surprises to come.”
Sales will begin on December 2 by exclusive invitation at Art Basel in Miami. The general BAYC community can later purchase a Timepiece Forge Pass NFT from December 4 to December 31 for 2 Ether (ETH).
The Forge passes will also incorporate blockchain technologies to verify the authenticity of the watch. For more information, visit the Timex website.
Timex is one of many brands leveraging Web3 and blockchain technologies to communicate brand value to their customers. Dozens of companies have entered the metaverse market to increase brand visibility and collaborate with major constituencies in the Web3 space.
Brands drive Phygital NFT initiatives
The announcement comes amid a push for global brands to connect with consumers and audiences with Web3 creative content. Such initiatives have led to the rise of metaverse communities and marketing campaigns capable of significantly boosting engagement with shoppers.
NBCUniversal collaborated with Ready Player Me ahead of the Halloween season to launch Classic Monster-themed NFT phygital. The massive entertainment studio has also teamed up with VARIANT3D to create fictional products and publicly released digital twins for consumers.
The products also took advantage of Proof of Attendance (POAP) via the Polygon blockchain and awarded points to holders for maintaining score on a leaderboard. Additional rewards included patches, Snapchat augmented reality (AR) glasses, and wearable digital twins for Ready Player Me avatars.
Insomnia Labs has also partnered with Under Armor to open a limited-edition NFT project to endorse Golden State Warriors legend Stephen Curry ahead of the NBA Finals in June.
The massive venture celebrated Curry’s record of 2,974 three-point shots with an equal number of ‘NF3’s’ Genesis Curry Flow product line for sale on the Ethereum blockchain.
The project also incorporated Web3 signature Basketball Headz avatars under the star’s Curry Brand trainers released on metaverse platforms such as The Sandbox, Decentraland, Gala Games, and Insomnia Labs.
Firms like Nike, Adidas, Timberland, Mcdonald’s, Wendy’s, PUMA and many others have launched their respective NFT phygital collections and metaverse campaigns. These have built huge fan bases in the Web3 community and their supporters, while also keeping customers up to date on the latest product releases.
Read More at news.google.com