This article was originally published by the Women in Retail Leadership Circle, a sister brand of Total Retail.

While the metaverse may not yet have gone mainstream in retail, there is clear excitement among industry marketers about the new business opportunities it presents.

This sentiment was made clear during a panel discussion at this year’s Total Retail Tech event, held in Nashville in September. During the session, “Finding Your Brand’s Place in the Metaverse,” experts including Ekta Chopra, Chief Digital Officer at elf Beauty, and Mimi Ruiz, Vice President of Ecommerce at PacSun, spoke passionately about why their companies are in the metaverse and What are we doing inside it? Additionally, they shared the lessons they learned along the way as they navigated this…