L’Oréal enters the Metaverse

Both L’Oréal and Charlotte Tilbury have entered the metaverse that allows people to take their Web 3.0 style to new levels of detailed personalization. L’Oréal is working with Ready Player Me for the avatar platform’s first multi-brand beauty partnership with Maybelline New York. It also allows friends to shop together in real time and interact with each other’s avatars.

The company says the release taps into the growing demand for self-expression in the metaverse, allowing people to create characters that include five different makeup looks and five different hairstyles. This news marks the first time shoppers can create avatars without downloading, registering, logging in, or paying.

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