FIAT Metaverse Store is the world’s first metaverse-powered interactive showroom, making the brand a leader in delivering a simple and immersive brand experience. The technology launched by FIAT is the first of its kind to power an end-to-end sales experience in the metaverse, revolutionizing the entire customer experience for the brand. The Metaverse Store features a FIAT Product Genius, a real person, who is available to answer any customer questions in real time.

“At FIAT we are once again the pioneers in offering our customers an innovative and stress-free brand experience. In true FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector…