In the NFT space, it is imperative to maintain integration capabilities at scale. From creators and collectors to businesses, pushing boundaries and venturing into uncharted territory has become a beacon of prosperity on Web3. And, in response to this push-the-envelope convention, even the most established brands have taken it upon themselves to transform, iterate, and expand.

This is precisely what is happening within Ledger, the global platform for digital asset security. Known throughout the blockchain as a provider of secure hardware wallets, Ledger is now making a deeper commitment to the cultural shift occurring in the NFT space. Speaking exclusively to nft now, the team unveiled three new initiatives.

These include a corporate NFT art collection, an in-house NFT product development team, and an NFT art endowment fund. Through these projects, the company says it hopes to better support creators and become a stronger steward of burgeoning blockchain technology.

Ledger NFT Art Initiatives

While the recently announced Ledger initiatives will exist in three parts, the main element of this initiative is undoubtedly the NFT Ledger Collection, which will be dedicated to furthering the technical and cultural revolution of the NFT space. Reflecting the innovation generated through NFTs, Ledger has acquired multiple pieces from collections such as Chromie Squiggles and CryptoPunks, as well as other collections from prominent Web3 artists such as Justin Aversano, Alotta Money, and OSF.

“NFT artworks are first curated by crypto art market experts and collectors within our organization following the guidance of a managing curator. The artworks are then discussed in a monthly committee made up of a diversity of Ledger collaborators, all art lovers,” Ledger chief of staff Jean-Michel Pailhon said in an interview with nft now. “We look for art that meets the following criteria of intrinsic value: provenance, representativeness, scarcity, plenitude, interpretive potential, and the ability to inform us and create bridges between the past and the present.”

Beyond the selection of NFTs that Ledger currently has, the company’s collection will expand to include projects that are specifically meant to support the NFT ecosystem. However, to further ensure that innovative artists like those featured in Ledger’s collection have the resources to succeed, Ledger’s in-house NFT product development team will be offering assistance via the secure NFT minting and distribution platform. ledger. [ Ledger ] Market.

Of course, these two initiatives would be nothing without a proper infrastructure aimed at supporting artists and curating top-notch projects, which is where the Ledger NFT Art Endowment Fund comes into play. This fund will be established to finance NFT art projects and NFT artists-in-residence, with the broader goal of increasing access to NFT for all.

“The goal of this endowment will be to give visibility to NFT and digital art creators around the world and increase the global footprint of NFT art,” said Pailhon. “This nonprofit fund will support a wide range of NFT arts projects and provide access to NFT for youth, women, and other underrepresented communities through financial, logistical, or mentorship aids.”

Expansion of the Ledger brand through NFTs

While Ledger’s NFT initiatives feel very ambitious, they are backed by the same company whose hardware wallet offerings have become a facet of the NFT and crypto communities over the years. Because of this, those hoping to participate in one of Ledger’s initiatives can take comfort in the fact that Ledger’s recognition for security excellence remains unblemished.

“Ledger always provides unwavering security in everything we do. By helping digital creators thrive and fostering broader adoption, Ledger’s mission is also to help them protect their assets so they can start their creative journey with the best tools and insights,” said Pailhon. “As the NFT art subculture finally expands to the mainstream audience, one can hope that those creators will also educate their followers on best practices when safely collecting and interacting with their NFTs.”

Ledger has sold more than five million devices since its establishment in 2014, so it’s no surprise that the company has become a leader in the security and utility of critical digital assets. With roughly 20 percent of the world’s crypto assets secured, stored, and traded through Ledger’s services (according to the company’s own estimates), wherever Web3 goes, Ledger appears to be paving its future on parallel paths, most recently. with its upcoming Ledger NFT crossover.