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Gucci, an Italian fashion brand, is the first luxury brand to host its own metaverse experience in The Sandbox.
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The experience will have a space called ‘Gucci Vault Land’ for its clients to witness the history of the brand through games and NFT.
This comes at a time when fashion brands are entering the metaverse. Nike was the newest entrant into the metaverse with luxury brands like Prada and Balenciaga also entering the online-only clothing game.
Metaverse has become a buzzword with millions of people coming together in the…
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