Warner Chappell Music (WCM) has partnered with Web3 entertainment company, Defient.

Defient describes itself as a Web3 entertainment company and NFT incubator that develops products through industry-leading technology, community, NFT launches, and partnerships.

Warner Music Group’s music publishing division says its first project as part of the partnership will be the launch of ‘Archives,’ which according to a press release will serve as a blockchain-powered, multi-dimensional digital museum.

With the latest partnership, WCM says its songwriters and producers will be able to “unlock more value” by participating in the web3 space and leveraging blockchain technology, WCM claims in a press release issued on Wednesday (Nov 30).

The archives will focus exclusively on highlighting the art and stories of the songs through a curated selection of digital collectibles, memorabilia, events and more.

The Archives will feature a gallery, exhibits (with rotating one-on-one exclusive digital collectibles), and ‘spotlights’ with curated custom collections featuring composers and WCM estates.

The digital museum will launch in early 2023 with an ‘Archives Mint Pass’, featuring a collection of 2,000 NFTs, each granting the holder access to participate in highly curated songwriter-list releases, auctions and virtual experiences. of WCM.

“By embracing the power of blockchain technology, we are able to create impactful new revenue streams and creative opportunities for our songwriters while giving music fans access to unique experiences,” said Ashley Winton, SVP of Creative Services. of WCM.

The partnership follows Warner Music Group’s recent collaboration with the peer-to-peer marketplace for NFTs, OpenSea, which provides a platform for select WMG artists to build and grow their fan communities on Web3.

Earlier this year, Warner Music Group CEO Steve Cooper said: “Web3 represents an exciting future for the music industry that will help our artists reach millions and millions of new fans in exciting and innovative ways.” .

WMG sees “the beginning of interactive models surfacing and beginning to engage fandom around the world,” Cooper added.

“This is a unique opportunity to shape the future of music publishing.”

Guy Moot and Carianne Marshall

Commenting on the latest partnership with Defient, WCM Co-President and CEO Guy Moot and Co-President and COO Carianne Marshall said, “This is a unique opportunity to shape the future of music publishing. With Defient’s support, we will be able to unlock new avenues on web3 on behalf of our songwriters and find different ways for them to grow their legacies and engage with fans.”

Defient Founder and CEO Sidney Swift says, “We are proud to be working with Warner Chappell as they expand into the web3 community in which Defient is already so entrenched.”

“Having started my career as a songwriter and producer, it’s exciting to join forces with a forward-thinking partner and work to make it easier and more accessible for songwriters and artists to take advantage of web3 platforms. Together, we want to use technology to empower creatives and help them elevate their brands.”

WCM’s Winton says Swift and her entire team at Defient have deep roots in music “and know how to champion the voices of creators.”Music business around the world