Antonio Arcidiacono, EBU Director of Technology and Innovation

It’s all too easy to dismiss the metaverse as a greed-driven attempt by the tech giants to drag us ever deeper into their web; or perhaps as a techno-utopian vision of a life lived in 3D headsets. And for many people, the reaction is to simply ignore it. However, there is another way of looking at this. I strongly believe that Public Service Media (PSM) should offer our own vision of a metaverse that is geared toward collective social value.

Let’s first look back in time. Historically, PSM has delivered content with shared experiences in mind. These experiences could be shared in first grade,…