Automobile manufacturer Porsche announced its first planned NFT collection as part of its web3 strategy. The collection will include 7,500 custom pieces of art from the Porsche 911 that will launch in January 2023 at the official market. However, people can now get a glimpse of NFTs as the company unveiled its NFT plans via a brand experience at Art Basel in Miami, opening tomorrow.

The artwork was created by Patrick Vogel, a Hamburg-based designer and 3D artist, and the NFTs in this collection are built around a white Porsche 911 car model. However, buyers can also influence the look and character of their NFTs by choosing from Heritage, Performance and Lifestyle track themes with 150,000 potential variations.

“This project is a further element of our digitization strategy,” said Lutz Meschke, Vice President and Executive Board Member Finance & IT at Porsche, highlighting Porsche’s adoption of web3 beyond digital art. The company is working to integrate blockchain technology into future solutions with the help of its subsidiaries, Porsche Digital and MHP.

He has also collaborated with UP.labsa company that incubates mobility technology startups and now, a digital media platform for NFT coverage and creation. Forward31, a company started by Porsche Digital, launched fan zone in 2021, a platform for digital trading cards that uses blockchain technology. In 2021, Porsche too auctioned an NFT through the SuperRare market.

As Porsche is part of the Volkswagen Group, its investment in NFT follows the trail of other group companies. just last week, Skoda entered the metaverse through the “Skodaverse” enabled blockchain, which provides immersive virtual experiences and NFTs. In May 2022, Audi launched fractional NFTs, which sell parts of a single artwork. At the beginning of this year, volkswagen The South African subsidiary also launched NFTs via OpenSea, as part of an advertising campaign for the new Polo car.