Gucci, an Italian fashion and leather goods brand, now hosts its own metaverse experience in The Sandbox. The fashion house is the first major luxury brand to build a digital world on the metaverse platform.

The Gucci experience will feature “Gucci Vault Land”, an experimental space where users will take a journey through the history of the fashion brand through games and NFTs.

Millions of people around the world are already joining the metaverse, an interconnected, immersive and persistent digital environment. Gucci’s new initiative is part of a broader trend of major brands wanting to capitalize on the opportunity to boost the sale of physical products and sell virtual versions of their products to users of the metaverse.

Investment bank Morgan…