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Forever 21 is making its fashion products Metaverse IRL – WWD

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Forever 21 is making its fashion products Metaverse IRL – WWD

Source: news.google.com

Count on Forever 21 as the newest retailer to offer physical merchandise tied to the metaverse.

A year ago, the Los Angeles-based company, owned by SPARC, a joint venture between Authentic Brands Group and Simon Property Group, launched a collection of virtual products on Roblox. The retailer partnered with Virtual Brand Group, a metaverse-building company, to build Forever 21 Shop City, a “fashion retail experience” on Roblox, which is also working with brands as varied as Ralph Lauren, Tommy Hilfiger and PacSun to offer experiences in the metaverse.

Now, to celebrate that anniversary, Forever 21 will offer physical products for the first time. The F21 Metaverse collection will include a variety of hoodies and t-shirts, as well as the Forever Beanie, the best-selling beanie…

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