Arianee, the leading platform for web3 solutions for brands, is accelerating its development strategy. The platform is now launching the Arianee Partner Program, a program that brings together various partners and companies, from consulting to communication and technology.

Wunderman Thompson, part of the WPP group, is the first agency to join this program. Wunderman Thompson is a leading innovator in the web 3 space, providing effective solutions to clients around the world as part of its global mission to inspire the growth of ambitious brands.

Founded in 2018, Arianee combines an association, Arianee Project, which brings together leading brands and technology companies around its open source protocol, and a technology company, Arianee SAS, focused on developing and distributing the most advanced software as a platform. service based on Arianee’s open source. block chain technology.

Committed to continuing her ambition to reinvent a new digital relationship between brands and the community, Arianee is expanding her offering through simple solutions that leverage web3 technologies. In addition to the Arianee Project, the platform is launching a partner program that provides exclusive benefits to partner companies. The Arianee Partner Program will bring together a group of qualified players who will play a key role in the success of web3 projects for brands. Each of these partners, from consulting firms to marketing agencies and technology solutions, will provide brands with their expertise and knowledge at every step of the brand transition journey to web3.

Through this program, Arianee pursues her mission: to enable brands to reinvent their customer relationship with the most seamless and innovative experience, from digital to physical to the metaverse.

The partnership program is structured around three pillars:

• Innovation: technological tools to help partner companies to develop new web3 offers based on the Arianee protocol and its solutions
• Growth – Offering financial benefits to our partner companies and creating new revenue streams for them through our joint web3 offerings.
• Excellence: develop high-performance and quality services and tools, adapted and personalized to the needs of each collaborating company and brand

To launch this partner program, Arianee is partnering with Wunderman Thompson (WPP group). Both have already collaborated for the first steps of YSL Beauty on web3. In June 2022, the L’Oréal group brand launched its first NFT collection with a branded wallet exclusively designed for its community. Sold out in less than 24 hours, this drop of 10K YSL Beauty Golden Blocks (minted in Polygon thanks to the Arianee protocol) is considered one of the most promising web3 cases for brands today. Now, more than 24,000 users own these NFTs, allowing them access to exclusive experiences, whitelisted for NFT crashes, all while keeping their personal data private.

Virgile Brodziak, Managing Director, Wunderman Thompson, France, “Web3 is a marketing revolution, the most exciting in the last 10 years. As part of our global mission to inspire the growth of ambitious brands, we are committed to being a leader in this innovative new space. This requires building an ecosystem of trusted partners. Arianee is a trailblazer and leader, and it was natural for us to join the Partner Program.”

Pierre-Nicolas Hurstel, Co-Founder and CEO of Arianee, “With the Arianee Partner Program, we are proud to be involved in building and nurturing a powerful and sustainable web3 partner ecosystem. Wunderman Thompson is a great ally with whom we had the pleasure of executing the first steps of YSL Beauty on web3 together. Naturally, we think of them to join our program. “

Growing very fast, the Arianee Partner Program also enables Arianee to meet the growing demand from brands. Ultimately, your role will be to bring together as many partners with diverse and innovative expertise as possible, convince brands of the benefits of web3 and support them in their first steps towards web3.