Facebook’s rebranding to Meta in late 2021 made the metaverse a household name and it’s been an internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should come together.

In this article, we’ll break down how to determine if the metaverse is the right match for your brand. We’ll also show you how companies have already jumped on this pioneering technological innovation.

Why Brands Invest in the Metaverse

Let’s be honest, an immersive 4D universe sounds intriguing to both consumers and businesses: Brands aren’t just selling a product or service, they’re selling a futuristic experience. As a pillar of Web3, the metaverse promises technological advances that will transcend the physical and digital realm,…