Chivas Regal blended Scotch whiskey has collaborated with K-pop singer Lisa to introduce a virtual reality experience.

Called Regal Planet, the experience is Chivas Regal’s first entry into the metaverse.

Chivas teamed up with Lisa earlier this month to launch a limited-edition bottle for their 18-year-old expression.

It followed the brand’s initial partnership with the singer earlier this year, when she became the first female face of Chivas in Asia.

The two pair up again to celebrate the bottle launch.

The ‘immersive’ virtual experience will kick off with a live, ticketed event on November 27 at 9pm CST.

Attendees will be able to experiment with…