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How the Metaverse will change the way marketing is done

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How the Metaverse will change the way marketing is done

Source: news.google.com

Written by Prasenjit Roy, Marketing Director of NTT Ltd in India.

The promise of a world where people can live, work and interact with others from the comfort of their own homes is a powerful concept that has given rise to the Metaverse. Metaverse is a concept that has the power to transform experiences, allowing companies to create a world with real interactive experiences. Research firm Gartner defines a metaverse as a collective virtual shared space, created by the convergence of a virtually enhanced physical and digital reality. Gartner says that Metaverse provides enhanced immersive experiences, is device agnostic, and accessible via any type of device, from tablets to head-mounted displays. It is not surprising,…

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