“This partnership allows us to better understand the appetite for virtual beauty among consumers and elevate beauty experiences,” says Camille Kroely, director of metaverse3, The L’Oréal Group. “With more than three billion global players, our focus is exploring new codes of beauty, while making the experience more accessible and

inclusive. Through L’Oréal’s creativity, technology and beauty expertise, we aim to offer a space for self-expression that reflects the diversity of our world beyond the ‘physical’.”