Nike is launching a new web3 digital community called .SWOOSH. The new metaverse experience uses blockchain-powered technology to provide a place for athletes, creators, collectors, and consumers to design their own virtual Nike creations.

To ensure that it is a safe and trusted space, .SWOOSH has its own domain: welcome.swoosh.nike, where Nike members can meet and collect interactive digital objects, such as virtual shoes or jerseys, that members of the community can for use in games and digital experiences. Some community members will be able to unlock access to physical products or events like one-on-one encounters with athletes or designers.

“This approach resonates with consumers wherever they play and buy sports and offers a gateway to a new digital landscape,” says…