―As the first step, the venue for “TV Tokyo Virtual Music Festival” is provided―

Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Hiroshi Igarashi; Head Office: Tokyo; Capital: 74,609.81 million yen) today announced that, in collaboration with its investee company VARK Inc. (CEO: Takuya Kato ; Head Office: Tokyo), has jointly developed and launched “VARK ARENA”, a live entertainment festival venue where people can participate in live online performances by various artists in the metaverse space. As a first step, we will provide this venue for the virtual live music event “TV Tokyo Virtual Music Festival” that will be held from November 24.

Demand for live shows online has expanded rapidly in the wake of the spread of COVID-19,…