By Farheen Ahmad

The evolution of the metaverse is likely to be shaped by several factors in the future, notably blockchain, NFTs, and extended reality, among others.

With the metaverse gaining prominence by the day, brands around the world are eager to try these virtually connected universes for more interactive and immersive interactions with their target market. From Coca-Cola to Louis Vuitton and from Citi Bank to Samsung, the biggest multinational names are diving into the metaverse and experimenting with virtual ways to connect with new-age customers. With so many opportunities abounding, we take a closer look at the emerging trends that are likely to dominate brand engagement with the metaverse in the near future:

1) Augmented Reality (AR),…