Despite the growing popularity of augmented reality (AR) and virtual reality (VR), a new report finds that these technologies have yet to be acquired by 90% of American adults because they face challenges in terms of adoption.

AR and VR are two of the hottest new technologies on the market. And while there are many potential applications for these technologies, one of the most exciting is shopping.

In theory, AR/VR shopping could revolutionize the way we shop. It would allow us to try on clothes, test products, and get a real feel for how they would look and feel in our homes before making a purchase.

But is this the future of shopping? Or is it just a fad that will soon fade away? Only time will tell. But in the meantime, let’s take a closer look at the different research done on AR/VR purchases in the US to see what the potential of this new technology is.

A recent study finds that only 13 percent of American adults use Augmented Reality (AR) or Virtual Reality (VR) when they shop, a number that has remained relatively flat since 2016.

A June survey of US social media users found that the majority of respondents still don’t use AR or VR when shopping, even though the technology has been around for a few years and was rated the feature of less significant digital purchase. The customer’s wishes were based on satisfactory customer service.

The use of augmented reality (AR) and virtual reality (VR) in shopping is becoming more popular in the US among teens, and a number of retailers are investing in these technologies. While young shoppers are excited about the potential of these technologies, adults are skeptical about their usefulness.

Deloitte’s September study report assesses that VR shopping is still in its infancy, with just 5 percent of respondents saying they have used it. Only 6 percent of those surveyed said they had used AR to shop.

In conclusion, AR/VR purchases in the US are still in their early stages. While there are some big players in the space, the average consumer, including teens and adults, is still unfamiliar with the technology. For AR/VR shopping to become the next big thing, retailers need to invest in educating consumers and developing compelling use cases.

H/T: Internal Intelligence

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