Charlotte Tilbury continues to establish herself as a pioneer of metaverse trading, in partnership with Obsess.

Founded by UK makeup artist Charlotte Tilbury, the vertical beauty retailer is expanding the capabilities of virtual customer avatars in its metaverse shopping experience. Leveraging its existing metaverse platform Obsess, Charlotte Tilbury is launching branded avatars that can be customized on all characteristics of a buyer, including skin tone, facial features, body shape, clothing, and makeup.

Using the Obsess brand’s avatar feature, the retailer can now allow shoppers to apply full makeup looks to their avatars, as well as shop and attend events together in real time with their friends’ avatars.

Shoppers can also use their custom avatars to…