Metaverse gives a surreal feel to the upcoming World Cup

With the start of the 2022 FIFA World Cup in Qatar just around the corner, Chinese soccer fans are eager to embrace the mega-event, which will take on a metaverse-like look for many sports fans watching from afar. .

VR-enabled match-viewing experiences, virtual soccer commentators, and soccer-themed digital collections will give World Cup fans in China a virtual front-row seat not only to impressive competitions, but also to See first-hand how the metaverse is beginning to reshape the multi-billion dollar global sports industry.

As a high-tech buzzword, metaverse loosely refers to a shared virtual environment or digital space created by technologies including VR and augmented reality.

zhang…