PARIS, November 19 — Who said that the metaverse was already a past? Certainly not the fashion and luxury industries, which continue to launch initiatives for this parallel world, blurring the lines between the real and the virtual.

One year after Facebook’s name change to Meta, here are the latest developments attesting to the fashion industry’s infatuation with this new world of avatars.

Having explored the endless possibilities offered by NFTs from top to bottom, the fashion industry seems to be investing in its positioning when it comes to digital fashion and gaming. These are two playgrounds that he’s been experimenting with for over a year, but where activity now seems to be picking up.

The latest releases from Balmain, Dolce & Gabbana, Ralph…