BuzzFeed is taking Tasty in the metaverse.

Starting today, worlds horizon users can visit super tastya VR installment that is currently decked out in Thanksgiving-themed decor and games, but will be updated over time to keep up with the latest content from the culinary network.

“I think for Tasty, we are so focused as a brand on building community and connection,” hannah masonTasty’s general manager, account tube filter. “That’s really the focus of things like the Tasty app, where we’re helping home cooks connect with each other and share recipe ideas and cooking tips and socialize. We are in constant conversation with our audience.”

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Building a metaverse facility is “a logical progression…