The TRESemme metaverse aims to establish a solid foundation in the web3 space to experiment with marketing strategies and help “TRESsetters” lead trends from the front using new and innovative techniques.

Immersive and ubiquitous, the metaverse integrates virtual reality to create a dynamic virtual environment where the brand’s “Three Girls” can do their hair and flaunt their three-ses. While it’s in its infancy, brand officials say the potential for it to unleash the next wave of digital disruption is sweeping the world.

Virtual Lounge and Runway Tour