Spitfire Homes have become the first UK homebuilder to launch a model home and client suite in the metaverse.

Using the latest virtual reality technology, the Spitfire concept allows customers to experience a fully immersive tour of its new range of house types, Dovecliff, even before it has been built.

The virtual viewing, led by a Spitfire Homes representative, is the first experience of its kind in the metaverse and allows customers to harness the benefits of emerging technology to experience a new off-plan home.

Mark Swaddle, Senior Marketing Manager at Spitfire Homes, said: “We like to think outside the box about how we can engage with our clients in new and exciting ways, and we understand that it can be difficult to envision new off-plan homes. Harnessing the metaverse is…