Cryptocurrency and NFT enthusiasts might have heard of Bored Ape’s NFT called Champ Medici. Owned by Cordell Broadus (pictured), a crypto entrepreneur and investor and son of Snoop Dogg, Champ Medici made waves in Asia this year when he partnered with Asia-based influencer marketing agency Gushcloud International to explore opportunities in music, games and consumer products. Broadus and Gushcloud even launched The Champ Medici Lounge, a five-day Web3-focused event during the Singapore F1 Grand Prix that featured a massive inflatable art installation at Somerset Youth Park.

Broadus’s journey into the world of cryptocurrencies did not happen by chance. In fact, he was first introduced to him in 2017 and while he was itching to dive into digital tokens, the young entrepreneur decided to take his…