Have you ever wanted to have shoes made of fried pigeon? Us neither. However, there seems to be a market for this kind of particularly bold fashion choice in the metaverse. Fashion is not new to the online space. There has been considerable coverage of the ongoing trademark dispute involving the MetaBirkin NFT, which is currently the subject of litigation in the US. The Pigeon McNuggets case offers another interesting example of intellectual property infringement in the metaverse and approaches creative solutions brand owners can adopt to deal with these kinds of issues in an uncertain and difficult-to-navigate online space.

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September saw the opening of the metaverse’s first fast food restaurant under the McRTFKT’s (pronounced “McArtifact’s”). The restaurant was a…