Imagine the moment when you arrive at a theater to attend a concert, a talk or a play. Anticipation builds as you walk through the warmly lit entrance, ticket in hand. As you ascend the stairs, the doors open to reveal the grand scale of the space, the murmuring audience, and the illuminated stage. As you find your seat, the lights dim, the curtains open, and the opening music rises. The show is about to start.

The events are defined by their rituals, their sense of rising emotion, and narrative progression. From the moment you approach the entrance until the final applause dies down, a…