Intersection with the metaverse creates a new path for retailers and brands

As consumers invest more in their digital identities, they buy more digital products and spend more time in digital experiences. These digital identities are becoming just as important as their physical identities, merging the digital and physical worlds.

Crucially, as consumers spend more time in new digital spaces, brands and retailers need to be there too. But it’s not just about being present. The metaverse offers unparalleled opportunities to create unique and differentiated experiences to engage consumers and build excitement, goodwill and brand trust. Failure to do so runs the risk of being irrelevant.

The metaverse is still taking shape and brands still have the power to build their…